With our employment rate hitting an all-time high of 30.8%, and the ravages of COVID-19 still being felt across the country, job opportunities are more rare than ever.
Without doubt, in today’s job market, there is no room for excuses. You need to separate yourself from the competition and be more appealing to potential employers though it’s just a matter of choice. For you to achieve this, all you need to do is to create your own brand and you can create your own brand through the following processes below;
1. What is a personal brand?
A brand is a name, design, or symbol that distinguishes a company or product from its competition in the eyes of the customer.
Secondly, what is a brand name, a brand name is your personal calling card and it’s what you are known for, such as Nike, Coca-Cola, or Apple – it is the way you do things differently and skills you showcase that will make you stand out in the eyes of potential employers or customers.
To build a personal brand name, first and foremost, you need to develop yourself and understand who you are all at least seventy(70) percent of what you can offer. When you are done with that, you can now portray that image to people who you come into contact with. Branding yourself is a gradual process of showing or establishing a certain impression about yourself or your business in the mind of others.
2. What is your vision?
Having a personal vision is very important aspect of branding yourself.
Continuous or repeatedly statements shows where the company is heading to and where it wants to be in the future regarding its goals and aspirations.
The above statement will give you a focus and help you reach your goals, be it to land a job, get that promotion, or start your own business.
A common question people get asked in job interviews is: “Where do you see yourself in five years?” Surprisingly, few people can answer that question. You can gain an edge over other candidates and your competition by creating a vision for yourself, focusing on it, and being able to explain it to others.
3. What are your core values?
Core values in personal branding can be define as what you believe that are very important to you during the process of personal branding and it goes down to being reliable.
How do you want your potential employers to portray you?
Branding yourself have to do with how you present yourself publicly, This is something that you have control and protect over and over again because it is rooted in your core values. As you are trying to brand yourself, you need to decide how you would like people to see you and then work on portraying that image.
4. What is your purpose?
Ninety (97%) percent of successful companies have a clear purpose or goal that they aim to achieve. For example, Capitec Bank, which has grown impressively over the past 15 years, states that its purpose is to “help people bank better to live better”.
For example, the mentioned bank above, has a policy on low banking fees, which is one of the ways that it proves this commitment to its customers every day.
After the above example, another example is the popular social media site Facebook, which has over two billion active users. This company has said that its purpose is “to give people the power to share and make the world more open and connected”.
Be free with yourself by telling yourself the truth, try and figure out your purpose in life, you need to ask yourself what motivates you, and find your strengths and passions and try to incorporate these into how you live your life.
5. How does social media contribute to your personal brand?
Social media is one of the ways in which you can grow your personal brand because it gives us various opportunities to grow our personal brand but there are many dangers you should be aware of.
One of the dangers or disadvantages of using social media is that anything you post online is out there forever, so think before you share anything on social media.
All your tweets, all the status update you write, and every picture you share, reflects your personal brand and it tell more and far better about you and your personal branding.
Once you are done working out on yourself and how you want people to see you, you can start to be much more strategic about your personal brand and be purposeful in what you share on social media.
On a daily basis, you need to ask yourself: “What I’m going to do tomorrow to grow my personal brand?”
Five steps to building your personal brand
You need to have a vision, try to picture yourself, where you will be in 5 years’ time and how you are planning to get there.
What are your core values? Make a list of the most important values that you live your life by.
Find a career aligned to your purpose.
Don’t pretend, tell yourself the truth and tell your story, on social media, on blogs, and to potential employers
Beware of being irresponsible on social media.